Product management/ Donald R. Lehmann,Russell S. Winer
By: Lehmann,D R
.
Contributor(s): Winer,R S.
Material type: 
BookPublisher: Boston:McGraw-Hill Irwin,c1994 Edition: 4th ed.Description: xvi,494 p.:ill.;24 cm.ISBN: 0072865989.Subject(s): Management | Products management | New products | New products management | New products process | Concept generation | Product protocol | Marketing | Launch management | Channel managementDDC classification: 658.56 LEH
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Permanent Reference Collection
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Reference Books Stack | 658.56 LEH (Browse shelf) | Not For Loan | 20325 | |
Scheduled Reference Collection
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Lending Books Stack | 658.56 LEH (Browse shelf) | Available | 20326 |
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